Cookies Policy
Last updated: January 2026
This Cookies Policy explains how Mersey Pulse ("we", "us", or "our") uses cookies and similar technologies to recognise you when you visit our website at https://merseypulse.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Please read this Cookies Policy carefully to understand how we use cookies and your rights regarding the data we collect using cookies. If you do not agree with our use of cookies, please adjust your browser settings accordingly or discontinue use of our website.
1. What are cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work or work more efficiently, as well as to provide information to the owners of the site.
Cookies set by the website owner (in this case, Mersey Pulse) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
2. How we use cookies
We use cookies for several purposes to improve your experience on our website, including:
- Strictly Necessary Cookies: These are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
- Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
- Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
- Targeting and Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
3. Specific cookies we use
Below is a list of the specific cookies we use on our website and the purposes for which they are used. We have classified them according to the types defined above.
| Cookie Name | Type | Description | Duration |
|---|---|---|---|
| mp_consent | Strictly Necessary | Stores your cookie preferences state for this domain. | 1 Year |
| _ga, _gid | Analytics | These cookies are installed by Google Analytics. They are used to calculate visitor, session, and campaign data and track site usage for the site's analytics report. | 2 Years / 24 Hours |
| _gat | Analytics | Installed by Google Analytics to throttle the request rate. | 1 Minute |
4. Third-party cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.
Google Analytics
We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information generated relating to our website is used to create reports about the use of the website. Google will store this information.
Google’s privacy policy is available at: https://policies.google.com/privacy. You may opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at: https://tools.google.com/dlpage/gaoptout.
Google Ads & DoubleClick
We may use cookies for marketing purposes, particularly to personalise ads based on your interests. We use third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
5. How to manage cookies
You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas may be restricted.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
To opt-out of third-party advertising cookies, you can visit the Digital Advertising Alliance’s opt-out portal at: http://www.youronlinechoices.com.
6. Your choices regarding cookies
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Additionally, you can manage your preferences regarding cookies on our website directly via the cookie consent banner that appears when you first visit the site. You can withdraw your consent at any time by clicking on the cookie settings link in the footer of our website.
7. Updates to this Cookies Policy
We may update this Cookies Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookies Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookies Policy indicates when it was last updated.
8. Contact Us
If you have any questions about our use of cookies or this Cookies Policy, please contact us:
Mersey Pulse
14 Bold Street
Liverpool, L1 4DS
United Kingdom
Email: [email protected]