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Privacy Policy

Last updated: January 2026

Mersey Pulse ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website merseypulse.com and our related services. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We collect several types of information for various purposes to provide and improve our service to you.

1.1 Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personal information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

1.2 Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

1.3 Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from the website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

2. Use of Your Personal Data

Mersey Pulse uses the collected personal data for various purposes:

  • To provide and maintain our Service: Including to monitor the usage of our Service.
  • To manage your account: To manage your registration as a user of the Service. The personal data you provide can give you access to different functionalities of the Service that are available to you as a registered user.
  • To perform a contract: The development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with us.
  • To contact you: To contact you by email, telephone, or other equivalent means of electronic communication with updates or promotional materials related to our services.
  • To provide you with news: To send you local news updates and newsletters which you have specifically requested.
  • For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us about our Service users is among the assets transferred.
  • For other purposes: We may use your information for other purposes with your prior consent.

3. Legal Bases for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Consent: We have obtained your consent to process your personal data for a specific purpose.
  • Performance of a Contract: We need to process your data to fulfill our obligations under a contract with you (e.g., providing a subscription).
  • Legitimate Interests: We process your data for our legitimate business interests, such as fraud prevention, network security, and improving our services.
  • Legal Obligation: We need to comply with a legal obligation.

4. Disclosure of Your Personal Data

We may disclose your personal data in the following situations:

  • With Service Providers: We may share your personal information with third-party service providers to enable us to provide our Service ("Service Providers"), such as hosting providers, analytics services, and email delivery services.
  • For Business Transfers: We may share or transfer your personal data in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
  • With Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.
  • Legal Requirements: We may disclose your information where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, potential threats to the physical safety of any person, or violations of our Terms of Service.

5. Retention of Your Personal Data

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

6. Transfer of Your Personal Data

Your information, including Personal Data, is processed at Mersey Pulse's operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

7. Your Data Protection Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

  • The right to access: You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: You have the right to withdraw your consent at any time where we rely on your consent to process your personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at [email protected].

8. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to make a subject access request, please contact our Data Protection Officer:

Mersey Pulse
14 Bold Street
Liverpool
L1 4DS
United Kingdom

Email: [email protected]

We are committed to resolving any privacy concerns you may have. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK regulator for data protection.